Physicians are making increasing use of the social web. A recent study by Insight Research Group (pdf) looked at use of social web by 300 primary care doctors in the first quarter of 2011, drawing equal numbers from Germany, Italy and the UK.
Here is the gist of the research.
- The agency found 69% of European physicians said they used some form of social media for work, whereas 85% of them made personal use of social media.
- Wikipedia to be the most popular destination there. 60% of doctors surveyed said they used Wikipedia professionally.
- After Wikipedia, the most popular sites were YouTube (used professionally by 18% of respondents ), Facebook (5.7%), LinkedIn (4.7%) and Twitter (1.3%).
Niche professional uses of community resources like Wikipedia, Youtube and Facebook is now finding acceptance within the professional medical circles. With more than 60,000 Indian doctors on Facebook out of an estimated total of 700,000 doctors in India, Expect to see a similar scenario in India within 2 to 3 years.