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Sep 24, 2009
Sep 18, 2009
- Pharma websites have been proved rarely to attract doctors (only 2 per cent of the 2,762 doctors questioned in a Doctors.net.uk survey stated pharmaceutical-owned websites as a source).
- Banners on websites, although considered cheap, do not drive engagement and, dependent on banner location, may not allow you to know the profile of the individual clicking on your banner.
- E-detail on a doctor community website, however, offers the advantage that doctors are already utilising the site on a daily basis, and campaigns can be promoted to specific specialties.
Understanding the audience
In the online study, 84 doctors were shown wireframe templates of potential e-detail layouts (template 1 contained three key messages; template 2 offered menu navigation and prioritised key messages; template 3 provided menu navigation, and template 4 was a linear 'click through'). Participants were asked for their preferred layout based on certain criteria such as ease of use, design, and simplicity. The content was presented as data only and did not involve webcasts (or other rich media). The doctors were invited to indicate their favourite and their second-favourite template based on how they would most like to receive information online. Responses were submitted through an online form and results were collated.
Of the 84 doctors, 62 chose template 3: menu option as their most, or second most, preferred layout, making this the clear winner. With two points awarded for a first choice and one point for a second choice, the final rating was template 3: menu navigation in first place with 90 points, followed by template 2: menu navigation and prioritised key messages with 69 points, template 1: three key messages with 47 points and finally template 4: linear 'click through' with 45 points.Doctors stated that they felt template 3 was clearly laid out and that the left hand navigation showed exactly where to go to get the required information. It was also seen to demonstrate good use of space and the top buttons were popular. In addition they felt that the headings were obvious and the fact that they could choose where to go, among other things, was appreciated.
Below is a sample of template 3 - Menu navigation
Template 3: menu navigation prove to be the most popular choice in the online study, it also proved to be the most efficient format for finding information quickly, with the tasks being performed more than twice as quickly as with templates 2 and 4. Based on their speed, they also got to the information they wanted the quickest using template 3.
Template 4: the linear 'click through' model was the least popular with doctors in both studies.
- Elements of A Good Website... by Guest Blogger, Angela Kambarian (hilarytopper.com)
Interviewed by Modern Healthcare reporter Jean DerGurahian, Delnor ommunity Hospital, Geneva, Ill., executives discuss Lean methodologies that they say have helped the facility find cost savings, improve processes and increase satisfaction. Tom Wright, president and CEO, and Jim Kearns, chief information officer, say that organizational changes like Lean will become crucial to hospitals as they face continuously shrinking reimbursements and an unclear path to healthcare reform.
Also check The Institute for health care improvement on IHI website
Sep 9, 2009
A study led by a team of education researchers from Mayo Clinic and recently published in the Journal of the American Medical Association concludes that Internet-based education generally is effective.The study was conducted by David Cook, M.D, and Denise Dupras, M.D., Ph.D., Patricia Erwin, and Victor Montori, M.D., all of Mayo Clinic; and Anthony Levinson, M.D., and Sarah Garside, M.D., Ph.D., from McMaster University.
"The research also showed that Internet-based instruction compared favorably to traditional instructional methods... confirm that, across a wide variety of learners, learning contexts, clinical topics, and learning outcomes, Internet-based instruction can be as effective as traditional methods." Dr. Cook notes that Internet-based instruction has unique advantages, including flexible scheduling, adaptability of instruction, and readily available content that is easily updated. "As health care workers balance challenging practice demands, the ever-expanding volume of medical knowledge requires us to find more effective, efficient ways to learn," says Dr. Cook. "Internet-based instruction will be an important part of the solution."
News report on Eureka alert
This is not the first report which says this, and this definitely wont be the last. Private players in India, like MEdRC Edutech have taken a bold lead in creating computer based medical e learning content and LMS, but with so much resistance in the higher places, it seems like a long war ahead for CBT pioneers in medicine.
Sep 8, 2009
The 13th Annual Healthcare Internet Conference takes place November 2-4, 2009 at Caesars Palace, Las Vegas, NV. The conference is presented by the Forum for Health care Strategists and sponsored by Greystone.net and Staywell Custom Communications. The program includes-
- 30 Best-Practice Case Studies
- Sessions on the Use of Personal Health Records, Patient Portals and Integration with EMRs including two special sessions on: NewYork-Presbyterian Hospital’s use of Microsoft’s Health Vault & Lucile Packard Children’s Hospital’s use of Google Health
- Sessions Highlighting the Effective Use of Social Media
- Sessions on How to Measure and Report ROI
Conference details http://www.healthcarestrategy.com/conferences/2009/TECH2009.asp.
From the look at the stated interests of all participants, it seems that social media is on the top of everyone's radar
Healthcare Consulting Social Media Usability User Experience Web 2.0 Web and New Media health care online marketing social media and healthcare
- Make your reservations by Friday, October 2, 2009.
- You can register online Here.