Research Projects like those carried out by pathoftheblueeye.com as well as by Accenture have pointed out Medscape.com and WebMD.com as the most often visited sites by Medical Professionals ( 50 % of the time spent within health category) as well as non-medicos. Social Media sites showed a rapidly rising 6% of time spent by a large number of people.
Social Media is now being widely used by doctors as well as patients. All doctors even remotely on social media face many ethical and moral questions regarding online physician-patient relationships. So when is it Okay to use social media and when is it Not ?!
Recently, The American Medical association posted some guidelines for Doctors use of social media tools in a professional capacity.
But now we have the Australia Medical Association and New Zealand Medical Association come out with their version on this dilemma. Here is the google document ( a 14 page pdf you can download/ view online). It is one of the most practical and useful guide of its kind online.