Mar 25, 2012

Doctors Need To Plan Out Their Social Media Strategy

The Internet has really changed the way we deliver (and define) healthcare. As Social media becomes a synonym for the internet (much like email used to be once upon a time), Doctors need to take time to create a proper social media policy and plan to provide service through that channel.

Mayo Clinic has always taken a lead in adopting social media for healthcare. Check out this new video from them featuring Farris Timimi, M.D., Cardiologist and Medical Director of Mayo Clinic's Center for Social Media discussing the role and use of social media in health care.

Dr. Timimi shares that meeting the needs of today's patient requires adjusting to the new standard of physician-patient relationship. "I think what we're all seeing is a change in the relationship between patients and providers. The typical compact that we knew 20 years ago, where the provider guided therapy on their own, I think all of us are aware that's no longer the case. There's more and more interest in a shared process. These tools help us reach so many people and make that transition more of a reality. We can reach people everywhere and bring shared interactions to all parts of our practice. That's powerful!"

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